Friday 30 December 2011
V Ave Shoe Repair - Sorry I'm late...
People who know me personally are probably aware of my former, and sometimes still evident, love of the little known Swedish brand H&M. Not just anything from there, mind - I only had eyes for the aptly named Trend label - with its use of slightly better materials and cuts, clean shapes and muted palette. With some clever styling, I was ready for the scrutiny of others, who were often amazed when I told them truthfully where most of my ensemble came from. Back in the day when I was predominantly a high street shopper, H&M Trend gave me something that the likes of Topshop or Urban Outfitters couldn't - an early and rudimentary appreciation of minimalism and design amongst the sea of cute florals and lace tops.
So the natural progression from those humble beginnings was H&M's classier sister brand, Cos. Using better materials and cuts still, I find this to be a good (but derivative, yes) alternative to pricier Scandanavian fashion houses.
Now that the brief history of my personal taste is over and done with, let's talk about V Ave Shoe Repair. Founded in 2004, this label has that extra edge that I always look for in whatever style of design is being practised. It still has the features which define Scandanavian design but tones down the functionalism - minimalism with an edge. In this case, I just adore the modern and unique twist to simple pieces that can be the staple of your wardrobe, or become a statement piece in its own right.
The stunning drapery (my favourite feature) and smart use of fabcrics will keep me coming back for more. Isn't it convenient I discovered the label during the sale...?
V AVE SHOE REPAIR SS12 FASHION SHOW from V AVE SHOE REPAIR on Vimeo.
So the natural progression from those humble beginnings was H&M's classier sister brand, Cos. Using better materials and cuts still, I find this to be a good (but derivative, yes) alternative to pricier Scandanavian fashion houses.
Now that the brief history of my personal taste is over and done with, let's talk about V Ave Shoe Repair. Founded in 2004, this label has that extra edge that I always look for in whatever style of design is being practised. It still has the features which define Scandanavian design but tones down the functionalism - minimalism with an edge. In this case, I just adore the modern and unique twist to simple pieces that can be the staple of your wardrobe, or become a statement piece in its own right.
The stunning drapery (my favourite feature) and smart use of fabcrics will keep me coming back for more. Isn't it convenient I discovered the label during the sale...?
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| These trousers are on their way! |
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V AVE SHOE REPAIR SS12 FASHION SHOW from V AVE SHOE REPAIR on Vimeo.
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Such a shame about the skirt! I have a few Fifth Ave pieces I got in the sales in Stockholm last summer - I definitely recommend their small leather goods, really quirky designs but still functional...
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